Whatever the level of difficulty, the content remains key to this effort, and content cloud simplifies content creation and syndication to support multi-channel experiences. The i ncreasing complexity of customer journeys has challenged marketers to create experiences ideally suited to every touchpoint and device. The content cloud offers the agility to adapt and integrate with converging technologies and the flexibility to deploy any individual piece of the system on the appropriate infrastructure to fulfill the changing business requirements. Regardless of where the information is stored now or in the future, the content cloud enables users to find and extract content across multiple connected systems through a single point of access. Orga nizations often have critical business content spread across different repositories, such as private and public clouds, on-premise infrastructure, and aging legacy mediums, such as mainframe and optical WORM data storage. This rapid growth can be attributed to the increasing need for automation and agility, the proliferation of digital content, and large-scale expansions by vendors to acquire an untapped customer base. With the content cloud, organizations can consolidate file storage and sharing, content management, collaboration, e-signature, publishing, and workflow onto a single platform.Īcc ording to a report by, the global cloud computing market was valued at $545.8 billion in 2022 and is projected to reach $1,240.9 billion by 2027, registering a CAGR of 17.9 percent during the forecast period. Sales contracts, product specifications, marketing assets, and whatnot-content is at the heart of every business.
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